Owners, Investors & Developers
Renovating, repositioning or opening? Make sure the guest experience earns back the capital.
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More spend per visit. More visits per guest.
Connected Experiences.
Engineered for Return.
Carbide Experiential is a hospitality firm that helps organizations turn guest experiences into business performance. Guests spend more, and come back, where they feel connected to the people and the place.
Who This Is For…
…the people shaping the most experiential places and spaces.
Faster conversion. Bigger onsite spend. Groups that rebook and guests who return.
Also working with restaurant and bar groups, mixed-use districts, entertainment venues and in-house programming teams.
The feeling guests pay for
Moments that could only happen here.
A sense of place isn't only where you are. It's the hour, the season, the culture and the small moments guests remember long after checkout, and the reason they spend more and come back. This is placemaking: shaping a property around what makes its place unlike anywhere else.
Every venue has an unclaimed hour. We give it a reason to exist.
Rooted in destination
Local makers, farmers and neighbors that give guests a reason to choose you over the place next door.
Rituals, not itineraries
House moments your team delivers every day, turning one visit into a habit.
Cultivating community
Recurring programming that makes your venue a local habit and fills the slow nights.
Moments worth celebrating
One night built for one audience, and the press, goodwill and bookings that follow.
Groups that leave a mark
Add-ons planners can buy that make the meeting memorable and the rebook easier.
Before hello, after goodbye
The welcome before arrival and the gift at departure that bring guests back.
When to Call
You’ll know it’s time when…
- New openings or rebrands: You're opening, rebranding, or taking on new locations.Go to Door 2 · Signature Programming
- Spaces with untapped potential: You're renovating, or rooftops, lobbies, outlets, and event space aren't earning what they should, and you need the right story to reach the right audiences.Go to Door 1 · Incremental Revenue Roadmap
- Money left onsite: Guests spend little while they're here and rarely come back.Go to Door 2 · Spend & Return
- New audiences: You need to reach a new generation, demographic, or customer segment that doesn't see itself in your brand yet.Go to Door 2 · Campaigns & Content
- Content that doesn't show the experience: Your photos and video look like everyone else's and don't capture why guests choose you.Go to Door 2 · Campaigns & Content
- Performance plateau: Results have stalled, need dates keep showing up, or your business mix leans too heavily on one segment.Go to Door 1 · Incremental Revenue Roadmap
- Competitive pressure: A new competitor is pulling attention, or business, away.Go to Door 1 · Resonance Roadmap
- Experience gap: The experience you promise isn't the one guests actually get.Go to Door 2 · Sales & Service Enablement
- Siloed teams: Each department hits its own targets from its own view, but guests feel the gaps between them.Go to Door 2 · Strategy & Implementation
- Sales team behind the strategy: Your venue has evolved, but the sales team is still selling the old story without the materials or proof to back the new one.Go to Door 2 · Sales & Service Enablement
- Momentum without an owner: The work is paying off, but no one in-house has the time to keep it moving.Go to Door 3 · Fractional Experience Leader
- Leadership gap: A key marketing leader just left, and the seat can't sit empty.Go to Door 3 · Interim Marketing Leadership
RoCXi™ Indicator
How does your organization measure on Connected Experiences?
RoCXi™ (Return on Connected Experience) is Carbide's framework for measuring the guest and group journey. The RoCXi™ Indicator is a quick self-rating across that journey. You'll see where your property sits as a percentage of its potential, and which work would move it most.
Take the RoCXi™ IndicatorAbout 3 minutes. Your results appear on screen and arrive by email.
How We Work
Bring us in for a project, or keep us in the seat.
Focused strategy with a clear finish line, or senior leadership embedded in your business.
01 · Project Engagements
Focused deliverables with a clear finish line.
02 · Embedded Leadership
Senior leadership, without the full-time hire.
Shannon leads every engagement.
Twenty years inside Marriott, Starwood and IHG, across revenue, events, sales and marketing leadership. Most recently she led the Marriott Bonvoy Convention & Resort Network. Now she brings that inside view to owners and operators who need the experience to pay off.
More about ShannonBefore Carbide, Shannon led work across the Marriott Bonvoy Convention & Resort Network, Kimpton, W Hotels, Renaissance, Westin, Starwood and IHG.
- 20 yrs
- Inside Marriott, Starwood & IHG
- $13.6M
- Group revenue influenced while leading the Marriott Bonvoy Convention & Resort Network
- 125
- Hotels supported across a Marriott portfolio
- $365K+
- F&B revenue added by a hotel rooftop partnership, plus $36K a year in rent
Results from Shannon's leadership roles prior to founding Carbide.
The next move
Find out where your guest experience is leaving money on the table.
Three ways in, and a clear first step.
Start HereSee which door fits, or take the RoCXi™ Indicator to find out how connected your guest experience is.
Prefer to reach us directly? Contact us