“Our best night depends on who’s working.”
Turn the moments your best people create by instinct into standards and rituals every shift can deliver.
Sales & Service Enablement →
For multi-unit restaurant and bar groups
Moments guests come back for. Built to work in every room.
Carbide helps restaurant and bar groups design the rituals, signature moments and hosted experiences guests return for, then builds them into playbooks your teams can run the same way on a slow Tuesday and a sold-out Saturday, in every location.
20 years at Marriott, Starwood and IHG · Led the Marriott Bonvoy Convention & Resort Network
What we hear from restaurant and bar groups
“The flagship has the magic. The new locations don’t.”
Find what makes the original feel special, and build it into how every new location opens and runs.
RoCXi™ Resonance Roadmap →“Guests love it once, then try somewhere new.”
Design the reasons to return: rituals, regulars' moments and an offer that brings them back.
Spend & Return →“Private dining and events are an afterthought.”
Package hosted dinners, buyouts and group experiences your team can sell with confidence.
Signature Programming →“Covers are steady, but the check isn’t growing.”
Find where guests would happily spend more, from the first drink to the last pour, and what to fix first.
RoCXi™ Incremental Revenue Roadmap →
How connected is your guest journey? Take the RoCXi™ Indicator →
Three ways in.
Start with a Roadmap, hand us the program, or bring in a senior leader.
Door 1
RoCXi™ Roadmaps
See where the experience changes from location to location, and where spend per visit is left on the table.
Starting from $3,500, plus travel2 weeks of onboarding, then a 4–6 week audit
- An in-person audit
- Your RoCXi™ Index score
- The Roadmap: findings and recommendations
- An executive consultation for Q&A and next steps
RoCXi™ Resonance Roadmap
“Are we driving relevance, resonance and demand with our guests?”
Looks at sense of place, signature brand programming, rituals and community. Delivered as the Connected Journey Map, in a Group or Leisure edition.
RoCXi™ Incremental Revenue Roadmap
“Where is the money being left on the table?”
Audits the online and in-person experience for gaps in incremental revenue.
Sign Door 2 or Door 3 within 60 days and 50% of the fee is credited toward it. Neither Roadmap is a full strategy or an implementation.
Door 2
RoCXi™ Strategy & Implementation
Signature rituals, hosted experiences and a service playbook built to repeat in every room.
Starting from $15,000 per program60–120 days
- Aligns the department heads
- Builds the ops playbook
- Guides or in-person training for marketing, sales and front-of-house teams
Spend & Return
Grow spend during the stay and give guests a reason to come back.
Upsell · Offers · Packages · Leisure Package & Return Program · High-touch · Partnerships
Signature Programming
Programming and rituals that make the place worth the trip.
Programming isn't a one-off launch. It runs continuously, built through partner collaborations and activation of the spaces you already have.
Space activation · Partner collaborations · Hosted events · Signature brand programming · Rituals
Sales & Service Enablement
Project-based acceleration across sales, marketing, revenue, events, front of house and restaurants.
Sales enablement · Standards and playbooks · Service standards training
Campaigns & Content
More than a marketing plan: a commercial approach built around one clear story that builds the momentum to drive demand and lead generation.
Your marketing team runs the marketing plan and the campaigns. Carbide is there to support the visual build-out and the experiential content, from a guest journey experience.
Visual build-out · Experiential content production
Door 3
Fractional & Interim Leadership
One senior lead across marketing, events and guest experience while the group grows, or while a seat is empty.
Starting from $7,500/month12-month or 3-month minimum
Fractional Experience Leader
Leads the full experience strategy and implementation through to the end.
12-month minimumStarting from $7,500/month
Interim Marketing Leadership
Shorter terms carry a higher rate because the ramp-up is more intense.
3-month minimumStarting from $15,000/month for 6+ months, or $18,500/month for 3–5 months
Done before, at scale.
Kimpton Gray, Chicago
Pre-opening team: built the strategy, systems and story for the hotel's wedding and social business, including the Boleo rooftop and Steadfast bar.
Toro Toro
Marketed a celebrity-chef restaurant inside a hotel.
Rooftop Cinema Club × Renaissance Worthington, Fort Worth
Turned a hotel rooftop into a local destination that added $365K+ in food and beverage revenue.
More projects, results and the stories behind them.
See the workAlongside your team, never around it.
- We work alongside your operations, culinary, beverage and marketing leaders.
- What we build is written to repeat: standards, rituals and training each location can run without us.
- Leadership sees milestones tied to check average, private dining and return visits.
- Your team keeps the playbook.
FAQ
